Transform Your Business.
Lead with Expertise.

Let's grow your business

As an advisor and consultant in the Retail, Fashion, and Lifestyle industry, I offer a suite of services designed to support the development of brands and businesses into market leaders, focusing on digital innovation, strategic transformation and growth, and commercial excellence.

My expertise helps businesses navigate sector challenges, from operational efficiency and sustainability to powerful branding and elevated customer engagement, ensuring that clients reach their goals with confidence. I focus on international market expansion, with a strong emphasis on ANZ, SEA, and Latam markets, supporting brands to grow strategically and sustainably across diverse global regions.

I work with retail, fashion, and lifestyle brands and businesses that want help to build exceptional commercial and business strategies that set them apart in a crowded marketplace, driving measurable growth by focusing on brand positioning, product assortment, process efficiency, KPIs, and new market opportunities.

CONTACT MELANIE

About Melanie

Advisory & Consultancy Services

Strategy & Transformation

Guide retailers and fashion brands through business transformation projects, including benchmarking, competitive analysis, and strategic planning that aligns with their unique vision and market opportunities.
Advise on integrating digital technology, developing omnichannel strategies, and upgrading customer experiences to build resilience and growth.

Commercial Strategy

Create commercial strategies that make your clients stand out by:

Crafting brand and product assortment frameworks to sharpen unique selling propositions (USPs) through competitive analysis, market insight, and consumer trend evaluation.
Advising on differentiation, whether through sustainability, digital innovation, luxury positioning, or value-based messaging, ensuring commercial decisions support brand objectives and resonate deeply with target audiences.
Developing retail and e-commerce strategies that balance creativity with commercial performance, optimising conversion, customer loyalty, and profitability.

Commercial Excellence

Improving financial and working capital discipline by defining and implementing:

Efficient inventory management systems using real-time tracking, automated software, and demand forecasting powered by data analytics and AI, ensuring optimal stock levels and profitability.
Custom KPI dashboards and reporting tools to monitor sales, operations, customer service, and marketing performance, transforming data into strategic action.
Practical guides and frameworks for process improvement, supplier collaboration, and cost control, delivering tangible results even in complex, fast-moving environments.

Business Planning

Clarify vision and ambition with:

Strategic planning that defines clear goals, actionable steps, and frameworks for sustainable growth, aligning teams and resources behind a unified purpose.
Facilitating workshops and stakeholder engagement to set priorities and build consensus on business direction.
Designing and mapping out business processes for operational efficiency, including inventory and product management, while integrating best practices suitable for fashion and lifestyle brands.
Development of tailored KPIs to measure progress, drive commercial excellence, and enable timely decisions through actionable reporting systems and BI tools.

Business Development

Accelerate access to new opportunities by:

Identifying and analyzing market expansion options, evaluating potential for domestic and international growth through competitive benchmarking and customer insights.
Recommending new business models such as marketplace integration, platform services, or omnichannel retailing, tailored to evolving industry trends and buyer expectations.
Building strategies to drive innovation, leveraging technology, digital marketing, and community-building to unlock new revenue streams and increase brand influence.

Brand Acquisition

Identify, evaluate, and secure strategic brands that align with your growth objectives and market positioning.
Provide comprehensive market analysis, target identification, due diligence, valuation support, ensuring every acquisition enhances product portfolios, expands customer reach, and strengthens competitive advantage in the retail and fashion industry.

Working With the Best Clients and Partners

"Working with Melanie has been a game-changer for my business. Her strategic approach and deep understanding of the industry have helped me make better decisions and achieve better results."

Trisha Fox

Head of Merchandising

Testimonials

"Melanie is one of those few colleagues that you're constantly learning from. She's hugely supportive and challenges you to deliver your best (in a way that you don't even realise). She has a wealth of expertise in developing commercial fashion businesses - combining the best of both online and offline. She thinks from a customer's perspective and her standards are high."

Laura Wilkinson-Rea

Head of Consumer PR UK & Ireland - EBay

"Melanie is a true professional. Her knowledge of the fashion industry is unmatched, and her guidance has been instrumental in helping me take my business to the next level."

Amanda Margott

Fashion Expert

Transform Your Business. Lead with Expertise.