About Melanie Smallwood

I am a leading retail, fashion and lifestyle advisor and consultant, specialising in strategy and transformation, business planning, commercial strategy, commercial excellence, and business development.

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With over 30 years of leadership experience in the global fashion and lifestyle industry, I’m a dynamic and results-driven senior commercial executive who has delivered sustained revenue growth, pioneered market expansion, and forged high-impact brand partnerships. I specialise in leading transformation strategies across retail and marketplace platforms, blending commercial vision with data-driven decision-making to optimise performance. My track record includes driving business growth, delivering multi-million-euro incremental value, and evolving trading from traditional models to highly curated, customer-centric online experiences.

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I am passionate about creating value for brands, businesses, and customers alike, and I thrive on turning complex challenges into scalable growth opportunities through technology, innovation, and market expansion.

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I am also recognised for fostering high-performance cultures, developing future leaders, and cultivating strategic alliances with iconic brands and premium and luxury partners worldwide.